Digital Publicity Strategies for Private Schools
Digital publicity is a means for private schools to increase their online positioning and presence at low or no cost. It is the way...
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Candace Heidenrich
Jan 10, 20214 min read
5 Top Social Media Tips
Without a social media plan and systematic approach, it is very easy to feel overwhelmed, appear erratic, and lose track of key...
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Candace Heidenrich
Jan 2, 20213 min read
Generate More Reviews
We all know that families today shop online and private schools are no exception. They check your website, your referral website...
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Candace Heidenrich
Dec 31, 20206 min read
Old-School vs. New School - SEM Lessons Learned
Is your school spending money on a direct mail campaign, getting lost on a billboard, racking up a bundle on TV or radio ads without ROI?...
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Candace Heidenrich
Dec 19, 20205 min read
Tips for YouTube Setup, Uploads, and Best Outcomes!
Why YouTube? Let me count the ways. According to Forbes, "with over 3 billion searches per month, YouTube's search is larger than that of...
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Candace Heidenrich
Sep 8, 20203 min read
Tips for Virtual Website Admission Experiences
Did you know that most schools are planning to continue virtual experiences for prospective families? In fact, according to a pulse...
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Candace Heidenrich
May 22, 20206 min read
Tips to Make Zoom Zing
With so many schools and nonprofits now using Zoom, we wanted to share some best practices, creative ideas, and simple tech tips. Enjoy...
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Candace Heidenrich
Apr 15, 20203 min read
Continuous Enrollment Contract Tips
1. Continuous Enrollment Contracts/Agreements - Benefits include: Creates client satisfaction by simplifying initial enrollment and...
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Candace Heidenrich
Mar 24, 20206 min read
Enrollment Management Tactics for Tough Times
Whether your institution is struggling to sustain or build enrollment, these proven tactics can help guide you...
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Candace Heidenrich
Mar 12, 20202 min read
3 Top Drivers of Yield
Ask most Admission and Marketing Directors at private schools for their top three drivers of yield and you could get a perplexed look.
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Candace Heidenrich
Mar 11, 20202 min read
10 Ways to Synergize Your Website, SEO, & SEM
If you want to hold a top position in search, keep in mind that Google and other search engines use sophisticated algorithms.
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Candace Heidenrich
Dec 30, 20192 min read
5 Benefits of SEM (Search Engine Marketing)
Target prospects through SEM (Google Ads) for your private school. Check out the top 5 reasons why you should add SEM to your mix.
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